our team

Adam Murray

Owner and CEO


As the founder and CEO of Urbana, it’s Adam’s love of cities and passion for great urbanism which has created a culture of thoughtful guidance and enthusiasm for every project Urbana takes on. Heading this extraordinary, culture-driven team is a fulfilment of Adam’s passions. He is driven by inclusive capitalism, placing people and communities at the core of urban development.

More than simply negotiating a proposal through the planning and development process, it’s a commitment to creating the best possible places on every proposal and producing results to be proud of which makes Urbana’s services invaluable – a principle that Adam reinforces daily through his leadership on projects and close communication with everyone within the team.

Working with some of the largest investors and developers in the sector, Adam brings a career of experience in strategic and major development proposals. With an ethos driven by making planning more exciting and relevant to the 21st century, Adam leads Urbana’s distinctly urbanist heart through a passion for making cities better for all.

Charles Dunn



As a Director Charles leads the day-to-day at Urbana, as well as major and strategic projects for clients from mixed-use city centre regeneration schemes to public sector proposals in education and healthcare.

Charles’ experience and skillset is extremely wide-ranging, with a critical understanding of the commercial aspects of development sitting alongside technical planning knowledge. In his role he contributes this knowledge and experience to the benefit of clients and Urbana’s wider team in their day-to-day activities. He has a passion for helping to create intimate, finely grained spaces in cities and is a big believer in the beauty of strong, simple building materials.

Charles is also a Director of the Sheffield Property Association, taking a lead in advocating for the property and development sector in Sheffield to help support the city’s growth and future prosperity.

John Parkinson

Non-Executive Director

In his non-executive capacity, John enriches Urbana with a vast reservoir of experience and expertise cultivated over a distinguished career trajectory. From his tenure at Savills, London in the 1980s to ventures in the United States and back to the UK, John has navigated diverse landscapes with aplomb. Notably, he steered the Newcastle Falcons to remarkable heights alongside spearheading the delivery of a substantial number of purpose-built student accommodation beds in a joint venture with the BAM organisation.

John’s extensive network within the industry’s elite circles, coupled with his astute comprehension of the commercial intricacies inherent in development projects nationwide, endows Urbana with a formidable edge over its competitors. His invaluable insights empower clients to realize their ambitions through the successful execution of projects, positioning Urbana as a paragon of excellence in the realm of scheme delivery.

Chloe Parmenter


BSc (Hons) MSc

Chloe is an Associate in our Sheffield Office and has boundless enthusiasm for leadership, project management, place-shaping and delivery. She has a passion for how people use spaces, which is instilled in the work that she delivers at Urbana.

She is a highly capable project manager with experience working within sensitive settings and with extensive consultant teams, to bring projects to fruition and balance the potential impacts of development.

Chloe typically leads on major regeneration schemes as well as residential, education and sporting facilities, and excels in leading clients and consultant teams through the planning process with her extensive experience of successfully delivering major projects on behalf of a range of clients. She has also worked to expand these skills during her time in Sydney, Australia, where she worked to deliver significant projects in the public and private sector.

Tom Brieslin



Tom is an Associate at Urbana with 3 years experience in successfully leading on and managing planning applications. Tom has developed a diverse range of experience from large scale residential, both urban infill and land promotion, Local Authority led social housing, as well as key project work on commercial and education schemes.

Tom has a strong background in leading projects, building and managing consultant teams, and being the key point of liaison with Planning Officers.  Tom also has developed a specialism in leading and organising community stakeholder management processes and events where they have formed highly relevant parts of application processes.

Passionate about great placemaking, Tom uses his commitment as an urbanist to enhance the schemes that he works on.

Jay Saggerson

Senior Urbanist


As a Senior Urbanist, Jay has a demonstrable passion for achieving sustainable and high-quality developments that truly benefit future generations for years to come. Jay is a fully chartered Town Planner with close to a decade of both planning and enforcement experience working both in the public and private sector and has therefore developed a remarkable familiarity with the complex regulatory, political, and legislative framework that underpins the planning profession.

Whilst Jay has had exposure to a diverse and wide-ranging portfolio of development scenarios, he has had exemplary success in recent years in progressing major renewable energy schemes across the UK and is always keeping up to date with planning reform and key policy/ legislation changes to ensure that he is ahead of the curve.  

Alicia Murray

Accounts Manager


Alicia heads up our accounts team and is the main point of contact for all matters relating to invoicing and payments.


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